5.8: The Brand of Me
- Page ID
- 14091
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- 7.12.1 Analyze the role of individual responsibility for enhancing health.
- Instruction: In a group or think pair share format, have participants discuss the following questions. Acknowledge those who have progressed toward their goal(s) and encourage anyone who wants to change or modify their goal to get 1:1 support.
- Share: Let’s discuss our SMART Goals.
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- How is it going with your current SMART goal?
- What are some ways you can improve progress toward your goal? (Grows)
- What are some ways you are doing well with progress towards your goal? (Glows)
- How to analyze how we “brand” ourselves via choices that we make and identify ways to improve the choices we make to enhance our “brand”.
- Flashcards
- Loose-leaf papers
- Writing/drawing utensils
- Scissors
- Magazines
- Poster board or small cork-board panel
- Music
- Brand: A recognizable symbol, mark, logo, name, word, phrase, or a combination of these items that companies use to identify and distinguish themselves from other companies (Merriam-Webster, n.d.).
- Do Now
- What are Brands?
- Create the Brand of You
- Exit Ticket
Do Now:
- Instruction: Have participants answer the following questions on their worksheet or by sharing out loud.
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- What are some characteristics you would use to describe yourself? How would your friends/family describe you?
Good to Know: What are Brands?
- Share: A brand is a recognizable symbol, mark, logo, name, word, phrase, or a combination of these items that companies use to identify and distinguish themselves from other companies (Merriam-Webster, n.d.). Each of us also has a personal “brand.”
- Instruction: On the board, post 3-5 facts about a famous person (without naming that person). Have participants read the facts and make guesses before revealing who it is. Examples include:
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- Beyoncé
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- The most Grammy-nominated woman in history
- Was a lead vocalist of a popular R&B group before her solo career
- Listed as the most powerful female in the entertainment of 2015 and 2017 by Forbes
- Stephen Curry
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- Won NBA Most Valuable Player award in 2015 and 2016
- Nicknamed “Chef”
- Holds the record for most 3-point field goals made in a game
- Ellen DeGeneres
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- Is an advocate of LGBT rights
- Has own TV show
- Hosted the Grammy Awards in 1996 and 1997
- Lester Holt
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- Spent 19 years with CBS, as a reporter, anchor, and international correspondent
- Moderated the presidential debates in 2016
- Is first African-American to solo anchor a weekday network nightly newscast
- Jennifer Lopez (JLo)
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- Ranked as the most powerful celebrity in the world by Forbes in 2012
- Was a judge on American Idol
- Has a clothing line
- Bill Gates
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- On Forbes list of the world's wealthiest people
- Co-founded one of the world’s largest software companies
- Launched a philanthropic foundation
- Share: Like how each of these people’s decisions makes up their “brand,” your choices and actions also make up your “brand” along with other aspects of your life, such as your relationships with others and your hobbies. A brand can be “positive” or “negative” depending on YOU.
Real World Relevance: Create the Brand of You
- Instruction: Have participants create their own vision board of what makes them who they are accomplishments, strengths, favorites, hobbies, pictures of them with friends/family, etc.). Provide flashcards, small cork-board panels or poster boards, magazines, markers, and paper/scrapbook paper so that they can design their boards however they would like. You can even encourage them to include their own pictures. Participants could also write down qualities that make them who they are. After 15-25 minutes, have everyone share one thing on their board.
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- Optional: Play music as participants complete their boards.
- Share: We are not who the world says we are. We have the power to create our own positive image and not fall down to what others say we are. As an author, Tom Peter’s put it: “It’s this simple: You are a Brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the Brand called YOU.” Let’s start today to maintain and improve our brands!
Exit Ticket:
- Instruction: Have participants write on their worksheet or share out loud the following question(s).
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- What is your brand?
- How can you keep your ‘brand’ strong when others may try to change your label?
Bibliography
- Merriam-Webster. (n.d.). Brand. Retrieved From: https://www.merriam-webster.com/dictionary/brand