|We are increasingly seeing "book trailers" being used to generate buzz about books, just like movie trailers are used to get people talking about new movies. When the term “book trailer” first buzzed out of Los Angeles in 2002, expectations ran high for video promos to become mandatory for the launch of new books. Now, multimedia roll-outs remain weak and inconsistent. The current mixed bag of clips swings from big budget pseudo movie trailers, to mundane talking head author interviews, to clever animations and experimental visuals. Do they generate interest? Over the next few pages, watch the trailers and see which picture books seem interesting to you. Think about what "hooks" you.